5 Ways ChatGPT Can Help Photographers Shoot Photos that Sell
Photo by CharlieLondon

5 Ways ChatGPT Can Help Photographers Shoot Photos that Sell

Published on January 24, 2023

Ah, AI. The seeming bane of many creators' existence. With the rise of artificial intelligence, more creators (especially in the stock photography field) are worried that their efforts are being replaced by those of computers. But what if we told you that AI has the potential to help stock photographers as well?

The first thing to note about AI's impact on stock photography is the way it has changed the way in which images are searched for. AI algorithms are now able to recognize patterns in a photo, meaning that it can search for specific objects or scenes much more easily than it once could. This means that photographers can now find exactly what they’re looking for much more quickly and easily.

Another way AI has changed stock photography is the introduction of automated photo editing. This means that photographers no longer have to spend countless hours editing their photos to perfection – AI can now do that for them. This is especially useful when it comes to creating high-quality images in a short amount of time, making stock photography much more accessible to photographers of all levels.

As a photographer, you can integrate AI into your life to make various tedious tasks more bearable. One of the most helpful tools is ChatGPT, an emerging AI tool that can be a source of inspiration for many creators out there. But before we get into how to use ChatGPT for photography, it’s important to first understand what the AI tool is and what it can do.


What is ChatGPT?

ChatGPT is a variant of the GPT (Generative Pre-training Transformer) model developed by OpenAI. GPT is a state-of-the-art language generation model that has been trained on a massive amount of text data from the internet. The model is able to generate human-like text by predicting the next word in a given sequence.

ChatGPT is specifically designed for conversational AI tasks, such as chatbots and virtual assistants. It has been trained on a large dataset of conversational text and is able to understand and respond to natural language inputs in a conversational context.

Plus, the model is pre-trained and can be fine-tuned for specific tasks or domains, such as customer service, e-commerce, general Q&A, and even photography. 

Popular ChatGPT use cases 

 There are many potential use cases for ChatGPT, including:

  • Chatbots: ChatGPT can be used to create chatbots that can understand and respond to natural language inputs in a conversational context. Chatbots can be used for customer service, e-commerce, or general Q&A.


  • Virtual assistants: ChatGPT can be used to create virtual assistants that can understand and respond to natural language inputs in a conversational context. Virtual assistants can be used for scheduling, reminders, or other personal assistant tasks.


  • Language Translation: ChatGPT can be fine-tuned to translate text from one language to another, this will enhance the quality of the translation by understanding the context of the sentence.


  • Language summarization: ChatGPT can be fine-tuned to summarize text, this can be useful for news articles, meeting minutes, and other long-form text.


  • Content generation: ChatGPT can be used to generate text for a variety of tasks such as writing emails, articles, and even books.


  • Sentiment Analysis: ChatGPT can be fine-tuned to understand the sentiment of text, this can be useful for understanding customer feedback, social media sentiment, and more.


  • Dialogue generation: ChatGPT can be used to generate dialogue for chatbot or virtual assistants, this can make the conversation more natural and fluent.

Omar Tursić

Types of Photography ChatGPT can help with

Before we delve into the specific ways ChatGPT can be of help to photographers, it is important to understand categories stock photography falls under. Understanding the distinction between editorial and commercial photography is going to help you monetize your content better. Plus, knowing which category your content falls under will also help you use the right language when using ChatGPT.

Editorial photography

Editorial photography is a type of photography that is used to illustrate a story or article in a magazine, newspaper, or other publications. This category of stock photography is usually created with a specific purpose, such as to accompany an article or to help explain a concept. Editorial photography can cover a wide range of subjects, including news, sports, lifestyle, and more.

Editorial photography is different from commercial photography in that it is not created to sell a product or service but rather to provide visual context and interest to the story, article or information being presented. The goal of editorial photography is to tell a story, inform or educate the audience and provide a visual interest to the content.

Commercial photography

Commercial photography is often used in advertising campaigns, on billboards, in magazines, on websites, and in other forms of media. It can also be used for product packaging, annual reports, and corporate communications. The goal of commercial photography is to create visually appealing images that will help to sell or promote a product or service.

Some examples of commercial photography include fashion photography, product photography, food photography, and architectural photography. These types of photography are used to showcase products, promote brands, and create visually appealing images that will capture the attention of potential customers.

Now, let’s take a look at specific ways ChatGPT can help photographers create content that sells.

Suggestions for keywords and tags

ChatGPT can help photographers with suggestions for keywords and tags by analyzing the images and generating relevant keywords and tags based on the image content and context. To test this out, I have asked ChatGPT to write 15 keywords for me.

Social media management and sales

ChatGPT can be used to help photographers with their social media presence, for example, it can generate posts, captions and hashtags for images and schedule them for posting. Plus, ChatGPT can be used to help photographers with their sales and marketing efforts, for example, it can generate personalized emails, messages and other communication for clients, this will enhance the customer experience and increase the chances of getting more business from them.

Image composition and lighting 

Composition and lighting can be the make or break element of a best-selling photo. Therefore, you can get a lot of use from ChatGPT as a photographer, as the AI tool offers both composition and lighting suggestions.

Composition suggestions: ChatGPT can provide suggestions for different compositions based on the context and the photographer's preferences. For example, it can suggest different angles, framing, and focal lengths to use in a photo.

Lighting recommendations: ChatGPT can provide recommendations for different lighting setups based on the context and the photographer's preferences. For instance, it can recommend different types of lighting, such as natural, artificial, or flash, and suggest specific lighting ratios and color temperatures.

Post-processing techniques

Image post-processing techniques are methods used to enhance or manipulate digital images after they have been captured by a camera or scanned into a computer. These techniques can include adjustments to color and contrast, cropping, resizing, and the application of special effects or filters. 

ChatGPT can assist with image post-processing techniques by providing information, instructions, and examples on how to use various software and techniques for editing images. For example, ChatGPT can give you information on how to use color correction tools in photo editing software, how to apply different filters and effects, and how to make adjustments to brightness, contrast, and other image properties. Additionally, ChatGPT can also help you to understand the concepts and principles behind different image post-processing techniques, which can help you to make more informed decisions when editing images.

However, ChatGPT is not a software or tool that can directly perform image post-processing itself. To perform image post-processing you will need to use software like Photoshop, GIMP, Lightroom, etc. And ChatGPT can help you with instructions to use these software and how to apply the techniques.

Photo Editing

Editing your photos is like applying that final brushstroke to complete your masterpiece. If you’re starved for inspiration though, you can follow my example of asking ChatGPT for help. More specifically, I asked the AI wizard to provide me with some general editing guidelines to increase downloadability in stock content marketplaces.

Sum Up

ChatGPT can be useful in the field of photography in many ways. It can automate mundane tasks such as image processing, editing, and tagging, freeing up time for photographers to focus on their creative work. ChatGPT can also generate captions for photos, allowing photographers to quickly create engaging captions for their images without having to spend time writing them. Additionally, ChatGPT can provide insights and recommendations on how to improve photos and make them more attractive to potential customers. With its help, photographers can save time, increase their efficiency, and maximize their profits.