The ultimate guide to creating and selling AI artwork in 2023
Photo by Dincii

The ultimate guide to creating and selling AI artwork in 2023

Published on February 5, 2023

Artificial Intelligence has revolutionized the world of art, making it possible for artists to create unique and stunning images with the help of algorithms (how sci-fi). AI-generated artwork is a new and exciting field that is rapidly gaining popularity, and more and more artists are exploring this creative outlet. In this ultimate guide to creating and selling AI artwork, we will take you through the entire process, from the initial concept to the final sale. Whether you are a seasoned artist or just starting out, this guide will provide you with the knowledge and tools you need to create and sell your own AI artwork. So buckle up and get ready to explore the exciting world of AI-generated art!


Zara Abgaryan

How does AI artwork work? 

AI artworks have the ability to create new and unique digital art that is unlike anything that has been created before. The algorithms used by AI artists have been trained on large datasets of existing art, allowing them to analyze and understand different styles, patterns, and techniques. By using these patterns and styles, AI can then generate new pieces of art that are based on these inputs, but are also original and unique in their own right.

One example of AI artwork is using generative adversarial networks (GANs), which work by having two algorithms work against each other. One algorithm generates a new piece of art, while the other attempts to identify whether the art is real or generated by the first algorithm. Through this process, the first algorithm improves its ability to generate realistic art.

Another example is using neural style transfer, which allows for the transfer of the style of one piece of art to another. This allows for the creation of new pieces that are based on the style of existing pieces, but also unique in their own right.

AI artworks can also be interactive, allowing for user input to impact the final result. This adds a level of collaboration between the AI algorithm and the viewer, allowing for a more engaging and dynamic art experience.

Overall, AI artworks represent a new and exciting development in the field of digital art. They have the ability to create new and unique pieces of art that would not be possible with traditional methods, and have the potential to push the boundaries of what is possible in the world of art.

Popular AI image generator platforms

Some of the most popular AI image generate platforms include (but are not limited to):


  • Generative Adversarial Networks (GANs) - Open source AI framework for creating synthetic images and videos, commonly used for creating realistic images or for artistic purposes.


  • DALL-E by OpenAI - A state-of-the-art AI system that creates highly detailed and diverse images from textual descriptions, it is capable of generating images from simple text descriptions like "a three-legged cat playing the cello."


  • PixelPainter by PaintsChainer - An AI platform that turns doodles into detailed portraits or landscapes with the help of AI, it uses deep learning to add colors and refine the details in the user's drawing.


  • DeepDream by Google - An AI software that uses a Convolutional Neural Network to find and enhance patterns in images via algorithmic pareidolia, which is the tendency to perceive a stimulus as something significant.


  • NeuralStyler by Pikazo - An AI-powered platform that can turn your photos into art by applying the style of famous paintings to your images, it uses neural networks to mimic the brush strokes of the original artist.


  • Artbreeder - An online platform that allows users to create unique AI-generated images by combining existing ones and tweaking various parameters like color, shape, and texture.


Efren Neila Serrano

Selling AI-generated content: Is it legal?

The legality of selling AI-generated content is complex and still evolving. In general, AI-generated content that is original and does not infringe on any existing copyrights or trademarks is legal to sell. However, it is important to note that some AI-generated content may be considered as derivative work, which means it is based on an existing copyrighted work and requires permission from the original copyright holder. This means that before selling AI-generated content, it's important to ensure that it does not infringe on any existing copyrights, trademarks, or other intellectual property rights.

Another factor to consider is the jurisdiction in which the AI-generated content is being sold. Laws regarding AI-generated content and its commercial use vary by country and region, so it's crucial to research the local laws and regulations before selling AI-generated content. For example, in the United States, the Copyright Act gives exclusive rights to the creators of original works, but it also allows for limited use of those works without permission under the doctrine of fair use.

In addition to the legal considerations, it's also important to consider ethical issues surrounding AI-generated content. For example, some AI systems generate images that depict controversial or potentially offensive subject matter. As a result, it's important to be mindful of the potential impact of AI-generated content and to ensure that it does not perpetuate harmful stereotypes or offensive materials.

All in all, the sale of AI-generated content is legal under certain conditions. However, it's important to thoroughly research the relevant laws and regulations, and to obtain the necessary permissions or licenses before selling AI-generated content. Additionally, it's crucial to consider the ethical implications of AI-generated content and to ensure that it does not perpetuate harmful or offensive materials.

Subjects to avoid in your AI images

Speaking of harmful and offensive materials, let’s delve into some examples of subjects best avoided when making or selling AI-generated images.


  • Sexually explicit content - This type of content is illegal in many jurisdictions and is considered inappropriate for a wide range of audiences.


  • Graphic violence or hate speech - This type of content can be triggering and offensive to many people and has the potential to incite violence.


  • Depictions of cruelty to animals - This type of content is considered unethical and illegal in many countries.


  • Racism, sexism, or other forms of discrimination - This content perpetuates harmful stereotypes and can cause emotional harm to members of marginalized groups.


  • Counterfeit products or content that infringes on intellectual property rights - This type of content can lead to legal repercussions and harm to businesses.


  • Offensive or insensitive material, particularly with regard to cultural, religious, or political beliefs - This type of content can cause harm and offense to individuals and can harm social cohesion.


Avoiding these types of subjects in AI-generated content is important to ensure that the content is not harmful, offensive, or illegal and to maintain ethical and cultural sensitivity.


Mariano Nocetti

How to Sell AI Artwork: General Tips

When selling AI artwork, there are a few tips that might help your success. Here are some steps you can take to succeed in this venture (we’ll expand on each step below):

  • Research the market 
  • Check for legal compliance 
  • Provide context and background information
  • Choose the right platform
  • Present your work professionally 
  • Optimize for search engines 
  • Engage with potential buyers 

Research the market

Researching the market when submitting AI work for sale is important because it provides insight into the demand for AI-generated content and what types of images are popular and sell well. This information can help you determine which types of AI-generated content are most likely to be successful and can inform your decisions about what types of images to create and how to present them.

By understanding the market and what buyers are looking for, you can tailor your AI-generated content to meet those needs and increase the chances of success when submitting your work for sale. Additionally, researching the market can provide insight into the competition and help you to differentiate your work from that of others.

Check for legal compliance

AI-generated content can infringe on existing copyrights, trademarks, and other intellectual property rights. In some cases, AI-generated content may also violate local laws and regulations, such as those related to privacy, freedom of speech, or depictions of graphic violence or hate speech.

By checking for legal compliance, you can ensure that your AI-generated content does not infringe on any existing rights or violate any laws. This can help protect you from potential legal repercussions and can help to build trust with potential buyers by demonstrating that your AI-generated content is ethical and legally compliant.

Additionally, checking for legal compliance can help to ensure that your AI-generated content is well-received by buyers and is more likely to sell. Buyers may be hesitant to purchase AI-generated content that may infringe on existing rights or violate local laws, so ensuring legal compliance is an important step in the process of submitting AI artwork for sale.


Vitor Cabral

Provide context and background information

Providing context and background information can serve many purposes when selling AI-generated work:


  • Education: By explaining the process and technology behind your AI-generated content, you can educate potential buyers about the capabilities of AI and the unique characteristics of your work. This can help to build trust and increase the perceived value of your AI-generated content.


  • Transparency: Providing background information can help to demonstrate the origin and authenticity of your AI-generated content, which can be particularly important in the context of AI-generated art.


  • Differentiation: By providing context and background information, you can differentiate your AI-generated content from that of others and highlight its unique features and benefits.


  • Inspiration: By sharing information about the process and technology behind your AI-generated content, you can inspire others to explore AI and its potential as an art form.

Choose the right platform

Selecting the right platform to sell your AI work is also a key step in your success. Since platforms differ in audience, feature, and reach, the selection process should not be one to be ignored. Be sure to do your homework and choose the platform that works for you.

For instance, some platforms are more tailored towards one specific niche, while others allow you to showcase multiple diverse works at the same time. Picking which one of these works better for you is very much an individual decision. Also, it’s important to note that some platforms may charge different fees and commissions, which can impact your bottom line and profitability.

Present your work professionally 

First impressions matter. The way you present your work can make a big impact on the perceived value of your AI-generated content. Presenting your work professionally can help to create a positive first impression and increase the perceived value of your work. Professional presentation can also help build credibility and demonstrate your commitment to your work. It can also demonstrate your skills and experience, which can increase the perceived value of your work.

Optimize for search engines

Optimizing AI-generated work for search engines when submitting it for sale can bring several benefits. By making the work easily discoverable online, a larger and diverse audience can be reached, increasing the chances of making a sale. Improved search rankings also raise the credibility and perceived value of the work. By making the work easily discoverable and relevant, it increases its chances of being seen by potential buyers and ultimately being sold.

Engage with potential buyers 

Engaging with potential buyers when submitting AI work for sale has several benefits. Building trust and personal connections with them increases the perceived value of the work and makes it more likely to sell. Feedback gathered can help to refine the content and increase exposure. Engagement also helps to address any questions or concerns, leading to a higher likelihood of a sale. Additionally, it helps to build a community of interested individuals who may become repeat customers or provide valuable referrals.

Best platforms for selling AI-generated content

Besides the platforms that specialize in AI-generated content like Dall-E 2, Midjourney, and others, content monetization platforms like Wirestock are the go-to place for many AI artists. Wirestock gives creators one-door access to the largest marketplaces out there such as Adobe Stock, Alamy, Pond5, Depositphotos, and more. These platforms allow artists, photographers, and designers to upload and sell their digital assets, including AI-generated art.

Final Thoughts 

So where do we stand with AI artwork as a society? The concept is very much still in its infancy, with lots more developments on the horizon. The important thing for artists is to keep an open mind and embrace the changes. Incorporating artificial intelligence into your creative process can yield results you never thought possible. And, who knows, maybe it gets you a sale, or a hundred.